Beginning in 1999 the first of the three new Star Wars episodes was released. The computer generated imagery (CGI) used by the filmmakers produced special effects that were clean, polished, and fantastical. I remember my friend Aaron lamenting the fact, preferring instead the special effects used in Star Wars episodes 4 – 6 which date back to the late 1970s. And I quite agree: there’s something more real and believable about, for instance, the Millenium Falcon when compared to the CGI spaceships of the most recent installments of the Star Wars franchise.

Duba & Company is in the process of gradually updating the product photos on our website. In fact, the first photo shoot wrapped up a couple of weeks ago, and the family gathered together for the occasion to eat the cuts that were cooked up after the camera’s shutter ceased clicking away. Standing around the grill, my father–a chef who’s been privy to product photo shoots–talked about the methods employed in the industry. He told of how when a major grocery chain wanted some photos of steaks on a grill, they hired a photographer who bought a new Weber, cut out the bottom, and installed a red light to create the effect of burning coals. Everything about the photos was very neat and clean. I was reminded by the “exposé” of the illusion created with the CGI of Star Wars Episodes 1 – 3 and compare our our photo shoot to the Millenium Falcon wherein a physical model was used by the filmmakers to create a spacecraft that was was somehow more raw, real, and substantive.

Of course, the analogy breaks down since since we didn’t use fake flat iron steaks (and flat iron steaks aren’t made of iron). And, what’s more, the behind-the-scenes story you get of the photo shoot is even more substantive. It’s family and good friends gathering together around the table, each contributing something to make the meal memorable.

We’d encourage you to check out our new product photos; we think you’ll enjoy them. What’s more, we’ve added descriptions for each cut, descriptions which occasionally include ideas of how to cook a particular cut. We’ve even secured permission from Mark Schatzker, author of  Steak: One Man’s Search for the World’s Tastiest Piece of Beef, to use a couple of the colorful descriptions he uses on the back cover of that juicy book. Here’s hoping you’ll enjoy the descriptions for each cut of meat as much as you enjoy the photos that accompany them! (Click here or on the image below to begin viewing our product photo update in progress. Then, click on a cut to read about it).

Photo Shoot 1

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