This is the final installment of an abridged interview conducted between Trever Clark of Farmlink and Jeff Duba of Duba & Co.
Already there’s a brewpub in Duluth, MN, doing this (Fitger’s Brewhouse – [Ed. Note: Their take on heritage beef is here]). Half-pound house burger: $11.99. Half-pound Highland burger: $14.99. And here’s the kicker. Unlike the relatively few people who opt for the top-shelf margarita, I’m told that about 80% of people opt for the up-sell at Fitger’s.
I’m all for the free market and its ability to lower costs and increase the standard of living, its ability to drive innovation. But none of us should want markets without morality. Ultimately, we all suffer as a result–though it may take some time for the negative effects of violating nature’s law to become apparent. The beauty of heritage meats (and all sustainably raised meats, heritage or not) is that they’re both nutrient-dense and flavorful (in the hands of a skilled farmer, that is). It’s nature’s way of rewarding a way of life in keeping with the natural order. It’s living the “good life”.