Conventional turkeys, compared to heritage turkeys, are about as flavorful–about as interesting–as a baked potato, or elevator music, or the color “off-white”.
That’s why Bon Appetite Magazine writes:
There’s been a lot of noise in the past few years about the superiority of ‘heritage’ breeds (mainly Naragansset and Bourbon Red) over the standard supermarket variety (the ubiquitous Broadbreasted White), and at this point people are wondering whether it’s worth the extra trouble and expense (often twice as much per pound) for the boutique birds. Yes. Yes, it is. Absolutely, yes. (28 November 2008)
Conventional turkeys account for somewhere in the ballpark of 99.9% of all turkeys bought and sold in the United States (that’s around 237.5 million in 2014).
Heritage turkeys make up maybe 0.01% (that’s about 23,750 turkeys) .
And of that minuscule number of the country’s best turkeys (0.01%), our competitor Frank Reese of Good Shepherd Poultry Ranch in Kansas has been touted as having the “most delicious [turkey] in America.”
After trying one of his turkeys this year, I (and my wife) would have to agree–even if some of our customers would disagree (in fact, you can read the most recent customer turkey survey by clicking HERE. And it’s completely unedited, by the way).
If this is your first time trying a heritage turkey, you can do so completely risk free, backed by the turkey market’s boldest gaurantee:
THE MOST DELICIOUS TURKEY YOU’LL EAT or YOUR MONEY BACK
IF this is your first time eating a heritage turkey
AND IF you follow the simple cooking guidelines provided with your heritage turkey…
THEN you’ll say, “This is the best turkey I’ve ever had.”
If you disagree, your purchase will be cheerfully refunded in full.
HERITAGE TURKEYS FROM IDLE RIVER FARMS, BROUGHT TO YOU FROM THE DUBA FAMILY: “AMERICA’S SECOND-BEST TURKEY”
Matt & Kristal Burdick grow heritage turkeys on their small Michigan farm that sits across from the St. Joseph River. Idle River Farms turkeys (are):
Pasture-raised and GMO-free
Produced by mating naturally (NOT the product of artificial insemination)
Enjoy a life twice as long as conventional turkeys